About Us
DRIVEN BY EXCELLENCE FUELD BY PASSION

Investment and growth strategy

Afrirent Holdings is a diverse company rooted in exploring growth strategies and expansion. It is steadfastly dedicated to its core values of courage, wisdom, familial network, and a global standard of professionalism. Investing in our growth strategy means the expansion of our core competencies and proliferation into complementary industries.

Guided by the strategic insights of CEO Thenjiwe Tsabedze, all aspects of strategic and partner relationships, business development, and sales initiatives, along with stakeholder and support management for the diverse companies under our umbrella, are deftly orchestrated.

Our growth strategy centres on building on our core competencies and expanding our experience into complementary industries.

Afrirent Holdings is a vigorously progressing organisation that delivers significant value across every touchpoint within our three business lines. Our commitment to excellence extends beyond fleet management alone as we actively expand into complementary industries that capitalise on our comprehensive offerings.

About Us - Afrirent Holdings

Commitment to Empowerment and Excellence

B-BEE Certification

B-BEE Certification

B-BEE Certification

We are a Black Economic Empowerment (B-BBEE) Level 1 contributor, showcasing our dedication to promoting economic transformation and fostering the economic participation of previously disadvantaged groups in South Africa.

ISO 9001 Certification

ISO 9001 Certification

ISO 9001 Certification

Afrirent is ISO 9001 certified, ensuring that our quality management systems meet international standards. This certification underscores our commitment to providing consistent, high-quality services and continual improvement in all aspects of our operations.

Status Club Certification

Status Club Certification

Status Club Certification

Afrirent

Membership is hereby granted for a total number of Toyota Passenger and Light Commercial vehicles purchased.

Status Club Certification

Top Gender Empowered Company

Top Gender Empowered Company

Afrirent Holdings, a leading Black-owned provider of fleet management solutions is proud to announce its recognition as one of South Africa’s Top Gender Empowered Companies by Standard Bank Top Women Awards.

Afrirent Holdings - CAIA Certification

Afrirent Holdings - CAIA Certification

CAIA Certification

Afrirent Holdings has been found compliant with the requirements of Safety and Quality Assessment for Sustainability-AFRICA (SQAS-AFRICA).

Our Leadership

Senzo Tsabedze, who serves as the Executive Chairman, and Thenjiwe Tsabedze, the CEO — a husband and wife team — are the driving forces behind Afrirent Holdings. Their unique combination of skills and deep dedication to their work and people has made the company a strong player in its field.

Afrirent Holdings - Founders | Senzo Tsabedze

SENZO TSABEDZE

Chairman

With two decades of expertise in fleet management and telematics, Senzo Tsabedze, now the Executive Chairman of the board. Recently, he played a key role in Afrirent’s strategic move to acquire stakes in Afrirent Intermodal Logistics, enhancing the company’s capacity to merge different freight services — road, rail, air, and ocean — to ensure cost-effective rates and efficient transit, securing the most efficient shipping routes.

Afrirent Holdings - Founders | Thenjiwe Tsabedze

THENJIWE TSABEDZE

CEO

As CEO, Thenjiwe Tsabedze, a qualified auditor with ten years of experience in the public sector, contributes significantly to Afrirent with her extensive understanding of public operations. Her expertise bolsters the company’s Corporate Governance and compliance. Her journey is marked by a strong educational foundation including a Bachelor’s in Internal Auditing and an MBA from Edinburgh Napier University Joining Afrirent in 2013, she plays a pivotal role in steering the company financially and has held positions as chairperson and member on several risk management and audit committees.

Senior Management Overview

Junaid Ebrahim

Junaid Ebrahim

Executive: operations

Junaid Ebrahim

Executive: operations

Eric Njuguna

Eric Njuguna

Executive: shared service

Eric Njuguna

Executive: shared service

Charmaine Coetzee

Charmaine Coetzee

Group HR Manager

Charmaine Coetzee

Group HR Manager

Kagiso Kgatla

Kagiso Kgatla

Group Legal Manager

Kagiso Kgatla

Group Legal Manager

Teboho Ramaebebe

Teboho Ramaebebe

Operations Manager

Teboho Ramaebebe

Operations Manager

Quinton Van Wyk

Quinton Van Wyk

Afrirent Supply chain Manager

Quinton Van Wyk

Afrirent Supply chain Manager

Asadumodwa Kom

Asadumodwa Kom

Divisional Operations Manager

Asadumodwa Kom

Divisional Operations Manager

Ndaba Mhlanga

Ndaba Mhlanga

Afritracker General Manager

Ndaba Mhlanga

Afritracker General Manager

Sharon Ndove

Sharon Ndove

Group IT

Sharon Ndove

Group IT

Blessing Buthelezi

Blessing Buthelezi

Group Finance

Blessing Buthelezi

Group Finance

Tumisang Sefike

Tumisang Sefike

Group Occupational Health and Safety (OHS), Security & Facilities Manager

Tumisang Sefike

Group Occupational Health and Safety (OHS), Security & Facilities Manager

Zodwa Mokhoanatsi

Zodwa Mokhoanatsi

Group Marketing Manager

Zodwa Mokhoanatsi

Group Marketing Manager

Senior Overview Management – Indalo Hotel and Leisure

Kevin Burley

Kevin Burley

Group Operations Director

Kevin Burley

Group Operations Director

Donovan Muirhead

Donovan Muirhead

Head Of Development & Special Projects

Donovan Muirhead

Head Of Development & Special Projects

Charles Mc Carthy

Charles Mc Carthy

Head Of Hotels

Charles Mc Carthy

Head Of Hotels

John Knight

John Knight

Head Of Finance

John Knight

Head Of Finance

Nic Grundtvig

Nic Grundtvig

Head Of Golf

Nic Grundtvig

Head Of Golf

Lize Du Plessis

Lize Du Plessis

Marketing Manager

Lize Du Plessis

Marketing Manager

Lauren Koen

Lauren Koen

Leisure Sales

Lauren Koen

Leisure Sales

Afrirent Holdings - Tsabedze Foundation

Giving Dignity to God's People through the Tsabedze Foundation

Operating in tandem with the principles of caring and Ubuntu, we provide fundamental needs such as food, clothing, and medicine for the neediest in South Africa. 

Our mission transcends mere provision; we aim to instil in individuals the belief in the power of possibility and to bring honour and dignity. We see ourselves not just as a giving hand but as a catalyst that propels individuals towards their potential. 

The Tsabedze Foundation’s major project involves committed support to university students annually. The support is not just for a single year but extends throughout the entirety of their degrees. We ensure their academic fees, accommodation, and all other facets necessary for their education are taken care of. 

We support an array of courses, recognizing the significance of diverse fields to the comprehensive development of South Africa. 

We are an NPC registered to assist with community development. We focus on giving back because, as Christians, we want to give but mostly give hope to the people and show them that the Lord loves them too.

Vision

Our vision is to be a trusted and choice partner on your journey and respected mobility, environmental, hotel and leisure company, recognised by our clients for delivering excellence.

Mission

Our mission reflects our commitment to customer satisfaction, trust, and integrity. We are dedicated to delivering quality products and services that conform to industry best practices and to continuously improve our processes. 

Values

Our values make up the blueprint of our identity and business conduct. They encompass Accountability, Faith, Respect, Diversity, Trust, Reliability, Integrity, Nobility, and Professionalism.

Our company culture

At Afrirent Holdings, our corporate culture is founded on our Vision, Mission, and Values. They define how we interact, operate, make decisions, and serve our clients. This robust and coherent culture is, we believe, the engine that drives our success, propelling us forward and setting us apart in our industry.