Investment and growth strategy
Afrirent Holdings is a diverse company rooted in exploring growth strategies and expansion. It is steadfastly dedicated to its core values of courage, wisdom, familial network, and a global standard of professionalism. Investing in our growth strategy means the expansion of our core competencies and proliferation into complementary industries.
Guided by the strategic insights of CEO Thenjiwe Tsabedze, all aspects of strategic and partner relationships, business development, and sales initiatives, along with stakeholder and support management for the diverse companies under our umbrella, are deftly orchestrated.
Our growth strategy centres on building on our core competencies and expanding our experience into complementary industries.
Afrirent Holdings is a vigorously progressing organisation that delivers significant value across every touchpoint within our three business lines. Our commitment to excellence extends beyond fleet management alone as we actively expand into complementary industries that capitalise on our comprehensive offerings.
Commitment to Empowerment and Excellence
Our Leadership
Senzo Tsabedze, who serves as the Executive Chairman, and Thenjiwe Tsabedze, the CEO — a husband and wife team — are the driving forces behind Afrirent Holdings. Their unique combination of skills and deep dedication to their work and people has made the company a strong player in its field.
SENZO TSABEDZE
Chairman
With two decades of expertise in fleet management and telematics, Senzo Tsabedze, now the Executive Chairman of the board. Recently, he played a key role in Afrirent’s strategic move to acquire stakes in Afrirent Intermodal Logistics, enhancing the company’s capacity to merge different freight services — road, rail, air, and ocean — to ensure cost-effective rates and efficient transit, securing the most efficient shipping routes.
THENJIWE TSABEDZE
CEO
As CEO, Thenjiwe Tsabedze, a qualified auditor with ten years of experience in the public sector, contributes significantly to Afrirent with her extensive understanding of public operations. Her expertise bolsters the company’s Corporate Governance and compliance. Her journey is marked by a strong educational foundation including a Bachelor’s in Internal Auditing and an MBA from Edinburgh Napier University Joining Afrirent in 2013, she plays a pivotal role in steering the company financially and has held positions as chairperson and member on several risk management and audit committees.
Senior Management Overview
Junaid Ebrahim
Executive: operations
Eric Njuguna
Executive: shared service
Charmaine Coetzee
Group HR Manager
Kagiso Kgatla
Group Legal Manager
Teboho Ramaebebe
Operations Manager
Quinton Van Wyk
Afrirent Supply chain Manager
Asadumodwa Kom
Divisional Operations Manager
Ndaba Mhlanga
Afritracker General Manager
Sharon Ndove
Group IT
Blessing Buthelezi
Group Finance
Tumisang Sefike
Group Occupational Health and Safety (OHS), Security & Facilities Manager
Zodwa Mokhoanatsi
Group Marketing Manager
Afrirent Senior Management Team
Junaid Ebrahim
Executive: operations
With 18 years of extensive fleet management experience, including 14 in management and 10 in the banking fleet industry, Junaid has held key positions at super group, eqstra holdings, WesBank, and standard bank. Currently, He serve as operations executives at Afrirent. He graduated from wits university (business management), holds a project management diploma, and is furthering his tertiary qualifications.
Afrirent Senior Management Team
Eric Njuguna
Executive: shared service
With over 18 years of experience in shared services, program management, bid management, and business development, eric has a strong track record of delivering high-impact projects. He has successfully led multinational teams, managed projects exceeding $20m, and worked closely with c-suite executives to align with strategic goals. His expertise in project management, bid strategy, and leadership has consistently driven organizational success. He holds a diploma in information management, project management and is furthering his tertiary qualifications.
Afrirent Senior Management Team
Charmaine Coetzee
Group HR Manager
An admitted attorney since 2012, specialising in labour law and Hr matters, Charmaine joined Afrirent’s hr team in 2020 and has served as group hr manager since 2022.
Charmaine holds an LLB from NWU and is pursuing a postgraduate diploma in strategic hr management at Stellenbosch university.
Afrirent Senior Management Team
Kagiso Kgatla
Group Legal Manager
Kagiso has over 10 years of legal experience, specializing in administrative, corporate commercial, labour, contracts, and property law. He has practiced as both an attorney and advocate and has served as legal counsel and legal manager in the corporate sector.
Kagiso holds an LLB and is an admitted advocate of the High Court.
Afrirent Senior Management Team
Teboho Ramaebebe
Operations Manager
With over 10 years of experience in Mechanical Engineering and fleet management, Teboho currently serves as Operations Manager at Afrirent Fleet Management, overseeing leasing operations for clients like the City of Johannesburg. Their expertise includes fleet optimization, maintenance, and leading cross-functional teams. Teboho holds a Postgraduate Diploma in Business Administration and is pursuing an MBA at GIBS, with additional qualifications in Mechanical Engineering and certifications in Fleet Management and Data Science
Afrirent Senior Management Team
Quinton Van Wyk
Afrirent Supply chain Manager
Quinton has 21 years of experience in logistics and supply chain, with qualifications in Business Management from UCT and is currently enrolled with CIMA (Chartered Institute of Management Accountants).
Afrirent Senior Management Team
Asadumodwa Kom
Divisional Operations Manager
With 25 years of experience in finance and operations, Asa is the Divisional Operations Manager at Afrirent Auto, overseeing the Coca-Cola contract across nine depots, as well as the Florida Workshop and two refurbishment centres. They excel in logistics, inventory management, and team performance optimization. Holding a BCom in Economics, an MDP from the University of Stellenbosch Business School, and nearing completion of an MBL from UNISA, Asa focuses on operational excellence, process improvement, and fostering collaborative leadership.
Afrirent Senior Management Team
Ndaba Mhlanga
Afritracker General Manager
Ndaba Mhlanga is a seasoned business leader with over 20 years of experience in fleet management, asset financing, and telematics across South Africa and Africa. He has held senior roles, including Managing Director at Amasondo Fleet Services and Co-Founder of Centauri Solutions, where he secured key contracts and drove strategic growth. Ndaba also served as Director for Eqstra’s Rest of Africa and GPS Telematics division, expanding operations across multiple countries. Currently the General Manager at Afritracker, he holds qualifications in Data Analytics, Marketing, and has completed management programs with McCarthy and Bidvest through Henley Business School
Afrirent Senior Management Team
Sharon Ndove
Group IT
With a comprehensive background in IT, Sharon holds a Diploma in Information Technology, alongside certifications such as CCNA, Azure Fundamentals, A+, RE5, and ITIL. These credentials have honed their expertise in networking, cloud services, hardware troubleshooting, IT service management, and regulatory compliance. Additionally, an Advanced Diploma in Business Analysis has further developed their capacity to align technical solutions with business goals, enabling efficient strategic decision-making and IT management across diverse environments.
Afrirent Senior Management Team
Blessing Buthelezi
Group Finance
With 10 years of experience in the finance sector, Blessing began with an internship at Spar Lowveld Distribution Centre, followed by 4 years of SAICA articles, specialising in full accounting processes, audits, tax matters, and statutory compliance. Been at Afrirent for more than 5 years, advancing from Junior Accountant to Group Finance Manager, where he handles full accounting functions, monthly reporting, and ensure compliance with SARS and the Companies Act. He engages with auditors and prepares our financial reports for board presentations. He currently holds a BCom in Accounting, an Ndip in Accounting, and are a Registered Tax Practitioner, as well as a member of SAIBA and SAIT
Afrirent Senior Management Team
Tumisang Sefike
Group Occupational Health and Safety (OHS), Security and Facilities Manager
With extensive experience in Health, Safety, Environment, and Quality (SHEQ) management, she currently serves as the Health, Safety, Security, and Environment Manager at Afrirent Holdings Group since October 2022. Prior to this role, she was a SHEQ Officer at New Concept Mining and an OHS Officer at Brite link, further honing her expertise as a Junior Safety Officer at SOUTH 32 Mine. She holds multiple safety management qualifications and is currently pursuing a Postgraduate Diploma in Safety Management at the University of South Africa.
Afrirent Senior Management Team
Zodwa Mokhoanatsi
Group Marketing Manager
A marketing and communications professional with a strong background in driving strategic initiatives and managing key stakeholder relationships across various industries. Currently serving as Group Marketing Manager at Afrirent Holdings, leading strategic marketing initiatives. Previous roles include managing comprehensive marketing campaigns and events at Pink Elephant South Africa, developing communication strategies and key stakeholder relationships at CAPASSO, and building strong client relationships at Matoto Technologies. Holds a BCom in Marketing Management and is pursuing a BPhil Honours in Marketing Management.
Senior Overview Management – Indalo Hotel and Leisure
Kevin Burley
Group Operations Director
Donovan Muirhead
Head Of Development & Special Projects
Charles Mc Carthy
Head Of Hotels
John Knight
Head Of Finance
Nic Grundtvig
Head Of Golf
Lize Du Plessis
Marketing Manager
Lauren Koen
Leisure Sales
Senior Overview Management – Indalo Hotel and Leisure
Kevin Burley
Group Operations Director
Kevin has a robust background in hospitality, operational management, and people development, having worked with top brands globally, including luxury hotels, game lodges, and yachts. He excels in delivering high customer service and fostering team potential. Kevin has significantly impacted South Africa’s hospitality sector, leveraging his international expertise locally. His business skills are enhanced by his experience in coaching executives across various organizations, focusing on performance, strategy, sales, and development. Since 2004, he’s revitalized numerous hotels and businesses in South Africa and the UK, boosting customer satisfaction, employee morale, and profits. In his spare time, Kevin enjoys coaching running and football.
Senior Overview Management – Indalo Hotel and Leisure
Donovan Muirhead
Head Of Development & Special Projects
Donovan Muirhead, Indalo Head of Development & Special Projects, is a dedicated and experienced hospitality professional with over 20 years of industry expertise. He has a proven track record of success in developing and managing diverse global hospitality prospects for various international and local groups and hospitality brands. He is meticulous in his evaluation of hospitality projects, and he has a knack for negotiating lucrative business deals and contracts.
He is committed to ensuring each project’s economic, social, and commercial viability is maintained, all the while improving asset management practices to achieve pragmatic return expectations
Senior Overview Management – Indalo Hotel and Leisure
Charles Mc Carthy
Head Of Hotels
Charles Mc Carthy is an accomplished Hotel Operations Manager with over 25 years of experience in the hospitality industry. Known for a strong commitment to delivering exceptional guest experiences, he excels in optimizing hotel operations and driving profitability. Having worked in various outlets throughout his hospitality career, Charles brings a comprehensive understanding of hotel dynamics. His expertise includes Game Lodges, Golf Resorts, Convention and Exhibition Centres, Exclusive Member Clubs and Luxury Hotels.
He has successfully led numerous strategic initiatives and projects to enhance all aspects such as Finances, Guest Journey, Standard Operating Procedures, and empowering Employees
Senior Overview Management – Indalo Hotel and Leisure
John Knight
Head Of Finance
John is a very experienced Finance Manager with more than 20 years in the hospitality sector. His experience has been gained both locally in South Africa but also other African countries such as Rwanda, Tanzania, Nigeria and Zambia to name a few. During his illustrious career he has worked with well-known brands such as Protea, Mantis and more recently Valor. His understanding of hospitality systems of accounting is second to none, and hence him previously being selected to set up and open a number of brand-new hotels. He brings his calm and analytical manner to Indalo Hotels & Leisure where he will be a trusted advisor to his peers.
Senior Overview Management – Indalo Hotel and Leisure
Nic Grundtvig
Head Of Golf
Nic Grundtvig’s passion for golf began in Sweden at Fallback GC and flourished in Scotland, inspired by legends like Nick Faldo and Greg Norman. In 1999, Nic became a PGA professional at The Belfry, embarking on a 25-year career in golf that spanned the UK and South Africa in various roles from player to director. Since 2006, Nic has served as Chairman of the Southern & Eastern Cape and Director of the PGA of SA. At Pinnacle Point Estate, Nic helped achieve accolades like the 5* Golf Experience and Best Golf Course in South Africa. Nic also managed Walmer Golf Club, Port Elizabeth Golf Club, and Fancourt Country Club
Senior Overview Management – Indalo Hotel and Leisure
Lize Du Plessis
Marketing Manager
With over 10 years in the tourism and hospitality industry, Lize has developed a deep passion for marketing. Starting as a junior salesperson and advancing to sales manager, she discovered her true strength in marketing. Lize excels in elevating brand identities, leading impactful campaigns, and managing all aspects of digital and traditional marketing, including social media and creative design.
Lize’s strategic vision and creative prowess have significantly impacted both small and large companies, enhancing their brand presence and executing successful project plans for new properties
Senior Overview Management – Indalo Hotel and Leisure
Lauren Koen
Leisure Sales
With over 20 years of experience in the hospitality industry, Lauren began her journey right out of high school, working at a 5-star hotel while studying. This early experience laid the foundation for her expertise, which spans hotel operations, professional conference organizing, and above-property sales for a global hotel group. Currently, Lauren specializes in leisure sales, fostering client relationships, and managing unique leisure and golf properties.
Lauren is passionate about providing excellent service and creating unforgettable experiences for clients and guests.
Giving Dignity to God's People through the Tsabedze Foundation
Operating in tandem with the principles of caring and Ubuntu, we provide fundamental needs such as food, clothing, and medicine for the neediest in South Africa.
Our mission transcends mere provision; we aim to instil in individuals the belief in the power of possibility and to bring honour and dignity. We see ourselves not just as a giving hand but as a catalyst that propels individuals towards their potential.
The Tsabedze Foundation’s major project involves committed support to university students annually. The support is not just for a single year but extends throughout the entirety of their degrees. We ensure their academic fees, accommodation, and all other facets necessary for their education are taken care of.
We support an array of courses, recognizing the significance of diverse fields to the comprehensive development of South Africa.
We are an NPC registered to assist with community development. We focus on giving back because, as Christians, we want to give but mostly give hope to the people and show them that the Lord loves them too.
Vision
Our vision is to be a trusted and choice partner on your journey and respected mobility, environmental, hotel and leisure company, recognised by our clients for delivering excellence.
Mission
Our mission reflects our commitment to customer satisfaction, trust, and integrity. We are dedicated to delivering quality products and services that conform to industry best practices and to continuously improve our processes.
Values
Our values make up the blueprint of our identity and business conduct. They encompass Accountability, Faith, Respect, Diversity, Trust, Reliability, Integrity, Nobility, and Professionalism.
Our company culture
At Afrirent Holdings, our corporate culture is founded on our Vision, Mission, and Values. They define how we interact, operate, make decisions, and serve our clients. This robust and coherent culture is, we believe, the engine that drives our success, propelling us forward and setting us apart in our industry.