Investment and growth strategy
Afrirent Holdings is a diverse company rooted in exploring growth strategies and expansion. It is steadfastly dedicated to its core values of courage, wisdom, familial network, and a global standard of professionalism. Investing in our growth strategy means the expansion of our core competencies and proliferation into complementary industries.
Guided by the strategic insights of CEO Thenjiwe Tsabedze, all aspects of strategic and partner relationships, business development, and sales initiatives, along with stakeholder and support management for the diverse companies under our umbrella, are deftly orchestrated.
Our growth strategy centres on building on our core competencies and expanding our experience into complementary industries.
Afrirent Holdings is a vigorously progressing organisation that delivers significant value across every touchpoint within our three business lines. Our commitment to excellence extends beyond fleet management alone as we actively expand into complementary industries that capitalise on our comprehensive offerings.
Commitment to Empowerment and Excellence

Giving Dignity to God's People through the Tsabedze Foundation
Operating in tandem with the principles of caring and Ubuntu, we provide fundamental needs such as food, clothing, and medicine for the neediest in South Africa.
Our mission transcends mere provision; we aim to instil in individuals the belief in the power of possibility and to bring honour and dignity. We see ourselves not just as a giving hand but as a catalyst that propels individuals towards their potential.
The Tsabedze Foundation’s major project involves committed support to university students annually. The support is not just for a single year but extends throughout the entirety of their degrees. We ensure their academic fees, accommodation, and all other facets necessary for their education are taken care of.
We support an array of courses, recognizing the significance of diverse fields to the comprehensive development of South Africa.
We are an NPC registered to assist with community development. We focus on giving back because, as Christians, we want to give but mostly give hope to the people and show them that the Lord loves them too.
Vision
Our vision is to be a trusted and choice partner on your journey and respected mobility, environmental, hotel and leisure company, recognised by our clients for delivering excellence.
Mission
Our mission reflects our commitment to customer satisfaction, trust, and integrity. We are dedicated to delivering quality products and services that conform to industry best practices and to continuously improve our processes.
Values
Our values make up the blueprint of our identity and business conduct. They encompass Accountability, Faith, Respect, Diversity, Trust, Reliability, Integrity, Nobility, and Professionalism.
Our company culture
At Afrirent Holdings, our corporate culture is founded on our Vision, Mission, and Values. They define how we interact, operate, make decisions, and serve our clients. This robust and coherent culture is, we believe, the engine that drives our success, propelling us forward and setting us apart in our industry.






